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PRAXIS121 Your Shopper Strategy and Innovation Partner PRAXIS121 Your Shopper Strategy and Innovation Partner PRAXIS121 Your Shopper Strategy and Innovation Partner
Welcome to Praxis 1212021-11-29T04:15:34+00:00


PRAXIS121 and our partners bring along 20 years of experience in business partnering with commercial and marketing teams at blue chip consumer goods companies. Our engagement model is rooted in identifying prevailing trends and strong insights and activating them for commercial success.

We believe in fostering a growth mindset that amplifies successful practices by starting small, scaling fast and training the commercial team to replicate the process.

What our clients say:

“We were looking to launch in a new dairy segment. Praxis121 designed and delivered an Insight-led program to single out the best direction for our NPD.

We really value our partnership with Praxis 121 as George is bringing his vast experience coming from his previous roles.

He does not just deliver pieces of research but he works as a consultant from the set up phase to the results interpretation and presentation”.

Andrea DiMartino , FAGE International Marketing Director


  • Strategic Category Development for sustainable growth
  • Channel & Format Strategy for agile portfolio optimisation
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PRAXIS121 and its partners will support you in both the planning and the engagement phase of your growth journey. Our engagement model addresses all 3 sides of the synergy cube: the consumer/ shopper, the retail partner and the brand/ manufacturer, thus improving the chances of implementation and longevity for your initiatives.

Planning Services

Engagement Services


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