PRAXIS121 – Your Shopper Strategy and Innovation Partner


George has over 20 years’ experience with Coca-Cola, Coca-Cola Hellenic, PepsiCo Frito-Lay, Beiersdorf and FAGE, where he has held Commercial, Shopper/ Customer Strategy, K&I and Digital Marketing roles. He has worked on location with multi-cultural and cross-functional teams in the UK, Europe, Russia, Turkey, the Middle East and Africa. George has hands on experience in Organised Trade, Discounter, Convenience, eComm, HoReCa and the pharma channel.

Consumer Products’ Experience